I don't much follow social media, but the last I checked, as it was on the news, to promote A Simple Favor, Lively has eradicated herself from all of her accounts, so the premise seems a tad flawed. As for voting... certain radical forces at the dawn of the internet had stayed on the fringe, but for the newest generation, to whom the actual, non-electronic offline life is the pale copy, it didn't take much convincing that influencing online votes in voting brigades influences real life. The effort here is the statement that only their opinions matter on the account of being the loudest.