Regarding the whole darwin discussion, I think I said there was an element of this. Not that it was the sole reason it is a turn on for us. If you assume we descended from Gorilla's, at some point we probably did want to mate with Queen Kong over Beyonce. And I think to some extent it is still true for women. I mean these huge football players, boxers, MMA guys are the ugliest cusses around and women are swooning for them. But over the last XXXXXX years of evolution we have added a few characteristics to our desire to reproduce. And it is really varried. Some guys are into Queen Kong. And it isn't just survival of the fittest. Lots of people are turned on by the looser. It really is complex and we are trying to break it down to something simple.